Speakers
Candi Williams
(She/Her)
By day, Candi’s a content design leader who loves helping teams thrive, solving complex user experience challenges, and championing inclusive design.
By night, she’s a published author of four books, a tarot reader, and trained sommelier (who tends not to combine them all at once).
A self-confessed "word nerd" with a first-class degree in Linguistics, she's super passionate about the power of language and the impact it has on what people think, feel, and do (on and offline).
When she’s not flying the content design flag, you’ll probably find her deep in social advocacy work, growing her crystal collection, or whizzing up a new slow-cooked recipe.
The secret sauce of digital experiences
Writing is designing — and it's the secret sauce of great digital experiences. And yet it's often treated as an afterthought. This talk makes the case for putting inclusive language and content design at the centre of UX, not the edges of it. Delving into linguistics, real examples and customer and business impact, Candi Williams unpacks why content design matters, why people's identities are never edge cases — and what it looks like when designers and content people work together well, even when your content team is stretched thin (or non-existent at your org!).