Speakers
Emma Parnell
Emma has worked as a designer for almost 20 years. She helps organisations design services that meet the needs of their users. For the last 10 years Emma has practiced service design and co-design; primarily with charities, government and healthcare institutions before founding Joy.
Building connection is at the heart of Emma’s work. She is passionate about the relational aspect of service design because ultimately services are delivered by people. Emma is a skilled and empathetic facilitator who prides herself on her ability to bring different perspectives together in a safe way.
Emma is a champion for inclusive design and equity of access for all - especially in the gender diversity space.
A doctor and a designer walked into a hospital...
Videha, a doctor, and Emma, a designer, have experienced the impact of design and clinical partnerships. In 2025 they worked together to design a minimum viable genomics testing service for stroke patients in three hospitals.
During this session they will share tales from the front line that have informed their thinking around why, and how, the combination of design and clinical skills can help us deliver healthcare services that work for both users and staff.