Speakers
Alastair Somerville
Post Normal Design
Normal is the default state in product design and development. We research and build tools and services based on data and averages. Yet, every element is biased by…normality.
How can we design for diversity if we only really value normality and convergence?
Post Normal Design is a talk to provoke discussion around the history and bias of Normal. Normal privileges and Normal excludes. It is the bias within Normal, towards a tiny group of people, that we need to remove before we can really value divergence and diversity.
Alastair Somerville is a sensory design consultant. He provides expert advice on cognition and person-centered design to companies and public organisations who provide both physical and digital products or services.
He facilitates workshops on sensory and emotional design for major conferences and corporations, including SouthBy Southwest (SxSW) and Google.